We are a Production Company with over a decade of experience covering events - Based in Melbourne
Creative Event Media
14,500 tickets sold.
10,000 of them in half an hour.
Brief: Authentic FOMO
After the wild success of a promotional video in 2025 which garnered 300,000 organic views on Instagram alone, Yeh Boi was contracted to handle content creation, posting and marketing in the lead up, during and after the inaugural Melbourne Renfair.
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During the event we ran three videographers and two producers, recording enough content to create reels for the coming 12 months.
We also employed the services of a live editor, assembling and posting high quality content while the event was still running.
The overall strategy was to document how successful the event was to provide real proof to buyers that they need to attend next year.
Our content generated 1,613,151 organic views
Over the 30 day period Renfair was held
Case Study: Melbourne Renfair
Video is the number one avenue for marketing, returning better results than any other format today.
But, you can't just employ any camera person and expect results. Everyone we work with is passionate about telling the story of your event. In marketing, story is king.
Your hard work deserves to be seen. The product of your work needs to be seen, be authentic and create trust, which will drive real ticket sales - and that's where we come in.